About Us

Badger + Rue

Forget normal, be you.

Kids are made up of numerous unique + beautiful layers. Let us provide the top one. We believe clothes are no longer just something you wear, they are an expression of a child’s personality + nature and we want to aid in bringing that out. We’ll do this by giving life to our art, creating connections with these characters, and, in turn, showcasing the most detailed traits of the child’s personality.

We want children to always feel like they can express themselves in whatever way they see fit. To dare to be different, to go against the grain. That they have the tools to do + be whatever they want. Their future is unlimited, paving their own road by being proud of who they are, and using this individuality, acceptance and kindness as currency in life.